When Style Meets Practicality: New Luxury Coupe Transforms into Pickup Truck

The car in the video below demonstrates a gorgeous resolving of a number of contradictions from the point of view of reverse TRIZ engineering. Three of these contradictions with the solutions are presented below:

1. The vehicle should be a coupe for urban use AND the vehicle should be a pickup truck for carrying large or heavy loads.

The contradiction was resolved by applying the principle of separation by scale.

2. The vehicle's ground clearance should be low for highway driving and high for off-road driving.

The contradiction was resolved by applying the principle of separation in time and system.

3. The vehicle's navigation system should to display the driver's actual environment in real time, and the system should to present the generated perceptual information.

The contradiction was resolved by applying the principle of separation in space with augmented reality.