

Ideality Penetrates Everything. Including The Bathroom
High tech self-cleaning toilet is already on the market. It is a good time to re-invent the faucet with self-features ?


Ideality Makes Our Life Safer. And More Luxurious?
Self-extinguishing candle holder makes job gorgeously without our participation. Probably, next one should be self-regenerating candle...


Market Loves Ideality And It's Worth It
Without the use of electricity, self-heating butter knife gathered in 3 times more required money from investors and now it's on Amazon...


Ideality Makes Us Smarter And Lazier
Exploiting our natural laziness, the "self-" feature enhances the Ideality and marketing value of any product, even the simplest hair brush


Ideality: Real And Marketing
Nike sales exclusive self-tying sneakers for $720. "Itself" TRIZ feature may cost so much?


Short-term Ideality Increasing ? Turn Car Dirt Into Art
Today I wanted to share an example from the car art that shows how dirt on the glass can become beauty even for a short time. TRIZ would...


How Ideality Flirts With Car Door
How to increase the nominator of Ideality, getting both conflicting functions of the car door: to provide free entrance/exit and not to...


Misleading Ideality By Deceptive Realization Of Function
It seems that the Ideality value of this car is formally getting higher thanks to a valuable new useful function "to drive over cars in...


Ideality Challenge: Function Or Money
Here is a simply bike tire. Compared to classical pneumatic tire, this one does not need pressurized air, and so has great 'never flat...


Ideality Can Be Nullified By The Media. Sometimes
The Tucker 48 could revolutionize the automotive industry and become one of the best American cars. But the fierce opposition from the...